E-Mail Marketers Mail.com & CheetahMail Partner
In partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients.
In partnering with CheetahMail, Mail.com can now offer e-mail listmanagement and hosting services to its clients.
Internet marketing services provider Mail.com Inc. announced Wednesday that it has struck a deal to become the “preferred reseller” of CheetahMails email list management services.
The new partnership means that Mail.com, which has agreed to make a strategic investment in CheetahMail, can use and sell Cheetahs list management services to its clients. CheetahMail will provide the list hosting infrastructure and subscriber support, including handling bouncebacks, subscribes and unsubscribes, and responding to user queries.
“E-mail marketing is as much about keeping existing customers happy as it is about acquiring new ones,” said Jim O’Brien, vice president of Mail.com’s Permission Marketing Group. “By adding CheetahMail’s flexible tools, highly scaleable infrastructure and reputation for top-notch customer service to our existing opt-in offerings, Mail.com can now offer marketers an effective solution for each phase of the customer lifecycle from acquisition to retention, loyalty, and customer service,” OBrien said.
Mail.com said CheetahMail’s Web-based administration tools will make it easier to segment customer lists (by demographics and purchase history) for email marketing campaigns.
“Mail.com benefits from CheetahMail’s above-average click-through rates and unparalleled list management expertise, while we have access to Mail.com’s top-notch experienced sales force and account management teams,” said Irene Pedraza, CheetahMail chief executive officer. “This unbeatable combination will ensure our clients’ ability to build and expand relationships with their customers.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article