More NewsHigher Ad Rates Expected at Yahoo!

Higher Ad Rates Expected at Yahoo!

Yahoo! Inc. may raise advertising rates asmuch as 15 percent to 20 percent this week, according to a published report.

Yahoo Inc. may raise advertising rates as much as 15 percent to 20 percent this week, according to a published report.

The companies share price rose as much as 5.3% last week on optimism that the Internet search service is expected to raise advertising rates, helping to boost its total revenue, Bloomberg News reported.

Yahoo is expected to release its new advertising rates for the next year on Sept. 15. The percentage estimate came from Brian Oakes, an analyst at Lehman Brothers.

Bloomberg said Oakes raised his earnings estimate for Yahoo in 2000 to 56 cents a share from 52 cents a share.

Analysts expect the company to earn 55 cents a share for the year 2000, according to a survey by First Call Corp.

Oakes also boosted his rating on Yahoo to “outperform” from “neutral.” Yahoo shares closed Friday at $170.50, up more than $7.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts