“Creating great content is just half the story”, says Jamshed Wadia, social media strategist for Intel Asia Pacific.
There’s been an emphasis on content marketing in the past few years, but it has only been on marketers’ radar in the region as of last year.
An annual Adobe study on digital marketing performance for 2013 revealed that strengthening digital marketing content strategy was the second priority after social optimization or community growth and engagement.
The study pointed out that content strategy wasn’t even noteworthy among marketers in the previous year of the 2013 survey.
Watch this video interview as Intel’s social media strategist for the region explains why this will be the year of content distribution and how his team will go about making it a priority.
All top Chinese retailers, banks and internet companies share mobile data in earning releases. None of the top 10 US retailers do, nor does Google. US banks and Facebook are better.
Instagram marketing is becoming more interesting with the introduction of its own tools, but we may still feel the need to use further platforms for more detailed insights, management, curation, monitoring.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.