“Creating great content is just half the story”, says Jamshed Wadia, social media strategist for Intel Asia Pacific.
There’s been an emphasis on content marketing in the past few years, but it has only been on marketers’ radar in the region as of last year.
An annual Adobe study on digital marketing performance for 2013 revealed that strengthening digital marketing content strategy was the second priority after social optimization or community growth and engagement.
The study pointed out that content strategy wasn’t even noteworthy among marketers in the previous year of the 2013 survey.
Watch this video interview as Intel’s social media strategist for the region explains why this will be the year of content distribution and how his team will go about making it a priority.
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by both brands and platforms.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?