You know all that uproar over the $90 million settlement in Google’s Arkansas click fraud case? Well, it’s finished. (Until the uproar is revived in California, anyway.) Circuit Judge Joe E. Griffin approved (PDF) the settlement agreement, even though some had class members had objected.
A statement from Nicole Wong, associate general counsel at Google, says, “We’re pleased Judge Griffin has affirmed the settlement as appropriate and fair to advertisers. We look forward to continuing to manage invalid clicks effectively and provide our advertisers with an outstanding return on their investment.”
Here‘s some guidance from ClickZ columnist Kevin Lee on whether you should opt in or out.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.