RadioWave.com Inc. and ENCO Systems Inc., the manufacturer of DADpro32, a digital audio delivery system, are cooperating to deliver interactive radio via the Internet for ENCO’s radio station customers.
The move marks a foray into interactive media for ENCO, which provides live assist and automated on-air capabilities to broadcast facilities worldwide.
Schaumburg, IL-based RadioWave.com, a new company that develops products for interactive radio, recently launched The RadioWave.com Player, a media player that offers interactive visual information coordinated with live radio programming broadcast on the Internet. The player creates opportunities for radio stations and advertisers to form relationships with new and existing audiences and consumers.
“This mutually beneficial relationship not only provides broadcasters with the tools to create an interactive presence, but will enable radio stations to create new revenue from their core programming,” said Larry Lamoray, executive vice president for sales and marketing for ENCO, based in Farmington Hills, MI. Financial arrangements were not disclosed.
RadioWave.com, a subsidiary of Motorola, was formed this year to deliver interactive radio over the Internet.