Search Ranking Package Offered by 25online

Web site developer 25online launched a site promotion package that is “guaranteed to place a company high in search engine results.”

25online designed a comprehensive Site Promotion Package, an add-on to its standard Web development services. The package is available both for existing Web sites and those still on the drawing board.

If a company already has a Web site, a report is issued detailing where it ranks in the top six search engines and directories. The report also illustrates how a company measures up against competitors.

25online’s team then employs several search engine optimization techniques that address how the site is built as well as the contents of each page. Once 25online optimizes the pages, the revised site is custom submitted to the search engines and another ranking report generated.

Weekly maintenance is critical, the company said, and so it monitors the client site to ensure the ranking remains high. Modifications are also made to meet search engines’ changing criteria. Pricing details were not disclosed.

Alan Thompson, an Internet consultant at 25online, said only 30% of companies advertising on the Web do active optimization.

“If these companies invest in serious site promotion, they will most certainly increase their search engine returns,” said Thompson. “Site promotion has the single greatest potential for Web site return on an investment. Additional customers soon pay for it.”

25online services include Web design, advanced programming, software development, interactive marketing and promotions, hosting, site management and customer support.