More NewsS&P Unit Names K2 as Interactive AOR]

S&P Unit Names K2 as Interactive AOR]

K2 Design Inc. in New York has beennamed interactive agency of record by Standard & Poor's Consumer Markets, anew division within the financial information giant Standard & Poor's.

K2 Design Inc. in New York has been named interactive agency of record by Standard & Poor’s Consumer Markets, a new division within the financial information giant Standard & Poor’s.

The new division was formed to produce services and products geared towards the individual investor.

Under the arrangement, S&P has charged K2 with developing online creative, media planning and buying for the launch of its first initiative, S&P Personal Wealth, a site devoted to unbiased and personalized investment management services. The site offers a free 30-day trial; subscriptions are $9.95 per month.

K2’s online campaign will augment a national print advertising campaign for S&P Personal Wealth created and placed by New York City-based Margeotis/Fertitta + Partners, the incumbent agency for Standard & Poor’s and its parent, The McGraw-Hill Companies. The online campaign budget is $2 million for 1998, although S&P said it may augment the budget as needed.

“The self-reliant investor has stated clearly that information is not enough. With S&P Personal Wealth, we’re offering the individual investor an unparalleled depth and breadth of dynamic investment intelligence and advice from Wall Street’s most trusted name,” said John Fitzgerald, president of Standard & Poor’s Consumer Markets Division.

“We selected K2 because they had three important qualities: they have a great track record, they’ve delivered effective direct response campaigns for other online properties and they know how to help build online brands,” said Fitzgerald.

The multiple, animated banner campaign will appear in sites such as CNNfn.com, Wall Street Journal Interactive, the Money and Fortune areas within Pathfinder and on the CLIQFinancial! Network.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts