Alibaba's record-breaking Singles Day and its impact on global ecommerce
Alibaba's record-breaking Singles Day and its impa...
How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleGoogle, Yandex and Baidu: Strategies for expanding your search marketing
Google, Yandex and Baidu: Strategies for expanding...
Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleAn introduction to WeChat: The evolution and future of China's most popular...
An introduction to WeChat: The evolution and futur...
Chinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
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Sign upTencent's Emily Ma on the challenges for marketers in China
Tencent's Emily Ma on the challenges for marketers...
Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleBeyond Facebook: social media marketing opportunities in China and Japan
Beyond Facebook: social media marketing opportunit...
Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleHow SK-II blends ecommerce and social for improved brand perception
How SK-II blends ecommerce and social for improved...
China is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleHow brands are using VR to improve customer experience in China
How brands are using VR to improve customer experi...
Tech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...
View articleA beginners guide to mobile payments, bitcoin, blockchain and robo-banking
A beginners guide to mobile payments, bitcoin, blo...
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey? Read More...
View articleReport: Facebook dominates social ad spend and this is just the beginning
Report: Facebook dominates social ad spend and thi...
Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer. R...
View articleFive reasons why China is a role model for digital innovation
Five reasons why China is a role model for digital...
In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleWhy Tencent's deals with Publicis and WPP are good for global advertisers
Why Tencent's deals with Publicis and WPP are good...
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleHow the NBA engages China's 200M millennials with mobile video
How the NBA engages China's 200M millennials with ...
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleGoogle beats Apple to become world's most valuable brand [Study]
Google beats Apple to become world's most valuable...
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...
View articleMary Meeker report puts China (and WeChat) on the global stage
Mary Meeker report puts China (and WeChat) on the ...
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleReport: Alphabet leads Zenith Global Media Owners list but Asia makes waves
Report: Alphabet leads Zenith Global Media Owners ...
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...
View articleHow Coach and Moleskine use WeChat for ecommerce
How Coach and Moleskine use WeChat for ecommerce
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleWhat the West can learn from China about chatbot marketing
What the West can learn from China about chatbot m...
Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...
View articleStats of the week: consumers say no to online advertising
Stats of the week: consumers say no to online adve...
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...
View articleEconomic slowdown in China means a booming ecommerce sector
Economic slowdown in China means a booming ecommer...
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleWhat is x-commerce and why should marketers care?
What is x-commerce and why should marketers care?
Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...
View articleWhat makes China ripe for virtual reality?
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...
View articleWearable technology takes center stage in stats of the week
Wearable technology takes center stage in stats of...
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleApple Pay launches in China
Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...
View articleHow China's WeChat Wallet is going global
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...
View articleSocial and mobile payments boom for Chinese Lunar New Year
Social and mobile payments boom for Chinese Lunar ...
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...
View articleHow WeChat Wallet has kept QR codes alive in China
How WeChat Wallet has kept QR codes alive in China
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleHow brands are celebrating the Chinese New Year in China
How brands are celebrating the Chinese New Year in...
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
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