A Decade in Review: Trends and Insights

Jan 6, 2012 - A lot has changed in the past 10 years and yet many major ideas are still as important now as they were then. Comments

Keep Customers Buying After the Holidays

Dec 23, 2011 - Avoid Pavlovian marketing and create loyal customers for the coming year. Comments

Using Attributes for Navigation: The Good and the Horrible

Dec 9, 2011 - Some examples of attributes that shine, and some that don't. Comments

Customer Feedback: Embrace or Ignore?

Nov 11, 2011 - Is a generation of people who want to emulate Steve Jobs throwing away the idea of user testing, analytics, and customer research? Comments

Trick or Treat? 3 Lessons From Halloween

Oct 28, 2011 - Make sure your customers aren't scared of you this Halloween. Comments

Aesthetics vs. Usability: When Simple Is Confusing

Oct 14, 2011 - A look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined design. Comments

Innovate or Get Out of the Way

Sep 30, 2011 - Is your company run by idiot-driven innovation? It's up to you to change it. Comments

H&M Blends Brand Experience With Shopping

Sep 16, 2011 - How to meld a company's brand experience with e-commerce. Comments

Social Networks, Fads, Nostalgia

Sep 2, 2011 - For every new social network that gets created, many more drop by the wayside. There is an untapped industry: one aimed at preserving our memories as technology changes. Comments

Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce

Aug 19, 2011 - With glasses-free 3D screens there is no longer a barrier entry for consumers. Comments

Personalization and Localization

Aug 5, 2011 - Is local information important to personalization? Yes and no. Comments

Amazon.com Explores Luxury, Goes Back to Basics

Jul 8, 2011 - Amazon has a winning formula with its new limited sale venture - a site that has an "invite only" quality to it, but everyone who uses Amazon is invited. Comments

Building Anticipation: Apple Screws Up Again

Jun 24, 2011 - Don’t make the same mistakes Apple did with its Final Cut Pro X rollout. Build a product that users will actually be satisfied with by knowing how your users interact with your services. Comments

From Mass Marketing to Interactive Experience

Jun 10, 2011 - Companies like McDonald's and Apple are providing interactive experiences to customers by using mass marketing as a launching pad for something more personal. Comments

3 Reasons Your Site Sucks

May 27, 2011 - Does it look like a 12-year-old designed your website? The website design doctor is in with some tips to improve your navigation and design. Comments

QR Codes Gain Critical Mass

May 13, 2011 - QR codes are vying for the mobile consumer. And it appears they're winning them over. Comments

Decentralization of the User Experience Case Study: Pinterest

Apr 29, 2011 - It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this. Comments

Knock, Knock, It's More Channels Than We Thought

Apr 15, 2011 - Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact? Comments

Multi-Channel Customer Service: @DeltaAssist Leads the Way

Apr 1, 2011 - Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Comments

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

Taking Control of Piracy

Mar 4, 2011 - How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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