Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance.
Intel has gone all in today on Twitter to promote its booth at the Consumer Electronics Show in Las Vegas. The microchip manufacturer purchased today's Promoted Trend, a global ad that typically costs $120,000.
Intel's buy also includes a Promoted Tweet placement. Twitter searches for "CES" bring up a paid promotion for the Santa Clara, CA-based brand.
The Promoted Tweet ad copy includes a few different versions. Here's one: "#Intel is giving away 10 #Ultrabooks starting tomorrow at #CES Be sure to stop the @Intel Booth for your chance to win!"
Interestingly, Intel has not bid on the keywords "Consumer Electronics Show" today. Cable channel Spike TV comes up first for that search phrase.
Intel's big play underscores the growing importance of CES, which kicked off yesterday and is expected to beat 2011's attendance mark of 140,000. The company's Twitter ads don't mention a specific product - they only push its CES booth.
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET