Marketing News & Expert Advice
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display advertising
Google Web Designer for HTML5 Ads Launches in Public Beta
Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments
Display 2.0 – 5 Things You Need to Know
Jan 16, 2012 -
Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how.
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5 Tips to Using Analytics Tools for Offline Measurement
Oct 13, 2011 -
Here's how you can use the same analytics tools for measuring web performance to measure social, print, and email.
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Digital Spend: The Multi-Billion Dollar Question
Sep 20, 2011 -
While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector.
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Where Are Your Target Consumers?
Jul 14, 2011 -
Three reasons why precision marketing fails to take a leading role in China.
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Content Is Not King
May 16, 2011 -
With the rise of the trading desk, online display companies view the audience as king. Here's why.
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The Trinity of Online Media
Mar 15, 2011 -
Here's why search, display, and social media are critical to the success of your online campaign.
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Moving Beyond the Click - How Digital Advertising (Should) Work
Nov 18, 2010 -
What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget about the click.
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The New Online Advertising is Rich in Scientific Method
Oct 3, 2013 -
Examining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, science couldn't be more useful.
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Adweek 2013: AdStage Launches Unified Ad Platform Geared to SMEs
Sep 24, 2013 -
Silicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad campaigns across search, social, mobile and display.
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Counting Offline Conversions from Online Advertising, Made Easy
Sep 24, 2013 -
Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning.
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The Importance of CPM in Yield
Jul 29, 2013 -
In order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are actually monetized.
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Nielsen: Display Ads Grow by 26 Percent in Q1
Jul 26, 2013 -
According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013.
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Debunking 5 Myths About Display Advertising
Jul 24, 2013 -
Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths.
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Driving Mobile Advertising for Automotive Brands
Jun 14, 2013 - Question for auto marketers: how much does the tried-and-tested method of advertising work in driving awareness of your new series or even sales to your cars? Comments
Are Banner Clicks the Devil?
Feb 21, 2013 -
People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO.
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The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments
Demand-Side Platforms – Is India ready?
Jan 26, 2012 -
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
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