display advertising

A view of the Golden Gate Bridge in San Francisco

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Connected TV: The Death of Online Video or the Future of TV?

tvshopper Jul 28, 2014 - Connected TV has an exciting future as an extension of linear TV and online video. Although there are hurdles, marketers must find ways around them in order to drive more client success. Comments

Mobile Is the Message for Facebook Q2 Earnings

facebook-mobile-blue Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Native Advertising Wins in the Symphony of Mobile Life

mobileads Jul 14, 2014 - Marketers in APAC should embrace native advertising on mobile as a means to maximize both their return on investment and customer engagement rates. Comments

Why Are CPM Rates for Ads Falling?

cpm-rate Jul 11, 2014 - This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue sources. Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

MRC Approves Transaction on Viewable Impressions for Video Ads

video-shutterstock-92000435 Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments

Google I/O: Better-Connected World, Greater Advertising

Google Logo Jun 26, 2014 - The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers. Comments

Yahoo Prime View Enables 100% Viewability on Display Ads

yahoo-prime-view Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

Publishers Prep for Programmatic

programmatic Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization. Comments

Facebook Launches Snapchat Rival Slingshot...Again

The Facebook logo Jun 18, 2014 - Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

M&A News: Facebook, Marin Software, and Alliance for Audited Media

merger Jun 3, 2014 - A roundup of major mergers and acquisitions (M&A) taking place this week, including big moves from Facebook and Marin Software. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

Is Technology Killing TV or Making It Even Better for Brands?

tv-everywhere Jun 2, 2014 - In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights. Comments

Social Ad Revenues to Hit $15 Billion by 2018 [Study]

social-mediaw May 19, 2014 - Within the next five years, U.S. social advertising revenues will reach $15 billion, with native and mobile leading the way. Comments

Adobe Enhances Cloud to Bring New Marketing Capabilities

amo-spend-recommendation May 15, 2014 - Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Comments

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

yahoo-newfront-2014-in-nyc May 7, 2014 - The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased global access. Comments

Programmatic Is as Programmatic Does

programmatic May 5, 2014 - Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Comments

Effective Advertising: A Path Forward

advertising-path-forward Apr 28, 2014 - In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportunities for advertisers and publishers alike. Comments

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