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“Discovering” Shopping: Buying Natively

Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

electric-car-volta Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

If You Give An Advertiser Trackable Impressions...

tracking-users Jun 11, 2015 - The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Comments

In Defense of the Banner Ad

advertising-words Jun 10, 2015 - Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them more sophisticated. Comments

IAB: Mobile Ad Revenues Soared 76% in 2014

new-iab-logo Apr 22, 2015 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Comments

When Margins Attack: The Impacts of Video Supply Deficit

online-video-advertising Apr 17, 2015 - Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Comments

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

showtime-networks Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV show viewers? Comments

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

facebookandtwitter Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will decline. Comments

Twitter Experiments With Carousel Ads

twitter-logo Mar 19, 2015 - Following Instagram's recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? Comments

What Spirit Airlines and Arby’s Can Teach Marketers About Brand Personality

brand-community Mar 12, 2015 - Brands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more conversions. Comments

5 Ways to Target Email Users With Display Ads

email-targeting-display-ads Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

Advertisers Gain New Weapon to Fight Piracy

tag-image Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy concerns. Comments

Demystifying Causality for Marketers

question-mark-and-maze Feb 4, 2015 - What does causality mean for digital marketers and how should we be using it to gain more accurate measurements? Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

IAB: 100% Viewability "Unreasonable"

viewability Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So what measurement challenges do advertisers have? Comments

Fruit of the Loom Shares Rules of Underwear Giving

shutterstock-179623226 Dec 5, 2014 - Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family should receive underwear for Christmas. Comments

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

programmatic Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. Comments

Programmatic: A Playground for Creativity

shutterstock-150989840-programmatic Dec 1, 2014 - Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential. Comments

3 "Cs" for Building Successful Display Creative

c-is-for-creative Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

Google Contributor Lets Users Pay to Remove Ads From Websites

google logo search engine seo Nov 24, 2014 - Google is running an ad-free Internet experiment that could challenge its own ad-funded business model. Comments

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