R/GA creative director Ferguson joins Tribal DDB. Chris Ferguson, former R/GA creative director, has moved on to Tribal DDB New York where he is now executive creative director. The 19-year ad industry vet worked with Google Wallet, Nike Running, Unilever and Walmart while at R/GA. Along with newly-promoted executive creative director Kinney Edwards, Ferguson will work with all Tribal’s client accounts.
Pele joins MEC. Media agency MEC has named Pele Cortizo-Burgess as its global director, integrated planning. Pele hails from Grey North America where he served as chief strategy officer and worked with large brand clients including P&G, Diageo and Pfizer. Pele will be based in MEC’s New York office and report to Mel Varley, global chief strategy officer, and Marla Kaplowitz, CEO of MEC, North America.
AppNexus squeezes Orange in Europe. Orange Ad Market will use real-time ad tech firm AppNexus as its new exchange platform in Europe. Orange’s key markets are in France and the UK. The firms expect to innovate in programmatic display and mobile.
Gannett grabs Key Ring. Continuing its dedication to digital, Gannett acquired Mobestream Media, maker of loyalty card app Key Ring. The app allows consumers to scan store loyalty cards and participate in new loyalty promotions. They can also use the system to get mobile coupons, an important extension of the newspaper firm’s print revenue stream.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?