A greater number of U.S. and European mobile users accessed online content through Web browsers on their mobile devices than through applications in the final three months of 2010, according to data from comScore. In addition, mobile Web use is growing faster than application use, the measurement firm estimated.
Thirty-six percent of mobile using Americans and 29 percent of Europeans browsed the mobile Web in the three months ending December 2010, while application access reached 34 percent of Americans and 28 percent of Europeans, comScore’s data suggests.
Compared with the same period in 2009, application access grew by 8 percent in the U.S. and 7 percent in Europe. Meanwhile, browser use grew at a faster pace, increasing by 9 percent and 8 percent, respectively.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about ... read more