More NewsScoot.com Plc Signs With 24/7 Media Europe

Scoot.com Plc Signs With 24/7 Media Europe

London-based Scoot.com Plc signed an agreement with 24/7 Media Europe to market a substantialpart of its banner advertising and sponsorship inventory, beginning in April.

London-based Scoot.com plc signed an agreement with 24/7 Media Europe to market a substantial part of its banner advertising and sponsorship inventory, beginning in April.

Scoot said it has experienced significant growth in its Internet usage and has built up an audience reach that enables it to attract large corporate clients to advertise and or sponsor portions of its Web sites in the UK, the Netherlands and Belgium.

“The relationship will help us to rapidly establish a corporate advertising and sponsorship base offering our clearly targeted online audiences locally, nationally and internationally through the three Scoot networks,” said Robert Bonnier, CEO of Scoot.

Gordon Simpson, CEO of 24/7 Media Europe, said: “The European Internet advertising market is growing rapidly, mainly as a result of the enhanced targeting opportunity offered by those sites which recognize the commercial implications of their inventory. Scoot’s three Web properties are ideally placed to generate results for advertisers seeking branding and direct response opportunities. We are very pleased to have reached agreement to bring these sites to market.”

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts