In order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various agency execs.
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October.
According to some agency higher-ups, the quickly-growing digital space calls for constant innovation.
Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials.
Industry experts weigh in on what you should and shouldn't do to succeed in the data-driven marketing world.
Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings.
Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals.
One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect.
This is a roundup of new hires and promotions in the digital marketing industry during May.
This is a roundup of new hires and promotions in the digital marketing industry during April.