Why football clubs must use emerging technology to keep in the game
AR & VR

Why football clubs must use emerging technology to keep in the game

3y Steve Madincea

Why football clubs must use emerging technology to...

The majority of football fans will never attend a match. Clubs must embrace emerging technologies if they are to cater to the modern, global fan. Read...

View article
4 branding lessons from most talked about 2020 Super Bowl ads
Digital Advertising

4 branding lessons from most talked about 2020 Super Bowl ads

4y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

View article
How can augmented reality enhance the experience for sports fans?
AR & VR

How can augmented reality enhance the experience for sports fans?

5y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple
Digital Advertising

ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

View article
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics
Digital Advertising

Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

View article
The state of influencer marketing in 2016
Social Media

The state of influencer marketing in 2016

8y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

View article
Five brands mastering March Madness marketing
Acquisition

Five brands mastering March Madness marketing

8y Mike O'Brien

Five brands mastering March Madness marketing

There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favori...

View article
Three factors that determine Super Bowl success
Attribution

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

View article
A recap of the coolest wearables at CES
Conference Coverage

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

View article
Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series
Media

Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new bran...

8y Tessa Wegert

Q&A with Process' Tim Perell, the man behind A...

Tim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...

View article
How does Under Armour differentiate itself from Nike via digital marketing?
Marketing

How does Under Armour differentiate itself from Nike via digital marketing?

8y Yuyu Chen

How does Under Armour differentiate itself from Ni...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital...

View article
Tweets of the Week: Soccer and Sharks, Chicken and Chocolate
Social

Tweets of the Week: Soccer and Sharks, Chicken and Chocolate

9y Mike O'Brien

Tweets of the Week: Soccer and Sharks, Chicken and...

This week on Twitter kicked off with the Women's World Cup, around which Nike had the most engagement. Shark Week and two food related holidays inspir...

View article
Knowing When to Comment Is Crucial in Content Marketing #CZLTO
Conference Coverage

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

9y Mike O'Brien

Knowing When to Comment Is Crucial in Content Mark...

At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weig...

View article
Core Strength Is Key, Both In Athletics and Marketing #CZLTO
Conference Coverage

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

9y Mike O'Brien

Core Strength Is Key, Both In Athletics and Market...

Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during h...

View article
Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social
Social

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on ...

9y Yuyu Chen

Tweets of the Week: #CallMeCaitlyn and Dunkin' Don...

This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...

View article
The 'Fight of the Century' and Social Media in the Philippines
Asia

The 'Fight of the Century' and Social Media in the Philippines

9y Andy Radovic

The 'Fight of the Century' and Social Media in the...

Manny Pacquiao may have lost his fight to American Floyd Mayweather, but his home country, the Philippines, is a big winner when it comes to social me...

View article
McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

View article
Final Four: Brands Who Did March Madness Marketing Best
Marketing

Final Four: Brands Who Did March Madness Marketing Best

9y Mike O'Brien

Final Four: Brands Who Did March Madness Marketing...

On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...

View article
Mountain Dew Illustrates the Virtual Reality Trend
Marketing

Mountain Dew Illustrates the Virtual Reality Trend

9y Mike O'Brien

Mountain Dew Illustrates the Virtual Reality Trend

As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...

View article
What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?
Media

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

9y Greg Jarboe

What Were the Top 10 YouTube Videos, Ads, and Coll...

As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...

View article
Bing and Google Are Ready for Some Football
Search

Bing and Google Are Ready for Some Football

10y Lisa Lacy

Bing and Google Are Ready for Some Football

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...

View article
New Balance Connects Online and Offline Sales With Live Interactive Video
Ecommerce

New Balance Connects Online and Offline Sales With Live Interactive Video

10y Yuyu Chen

New Balance Connects Online and Offline Sales With...

Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...

View article
Champs Speaks to High School Athletes in 15-Second Instagram Snippets
Marketing

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

10y Lisa Lacy

Champs Speaks to High School Athletes in 15-Second...

The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of i...

View article
Indiana Pacers' Augmented Reality App Lets Fans Compete, Too
Media

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

10y Lisa Lacy

Indiana Pacers' Augmented Reality App Lets Fans Co...

The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...

View article
Adidas to Customize Shoes With Instagram Photos
Marketing

Adidas to Customize Shoes With Instagram Photos

10y Yuyu Chen

Adidas to Customize Shoes With Instagram Photos

By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...

View article
Former NBA Player Jamal Mashburn Opens Ad Agency
Marketing

Former NBA Player Jamal Mashburn Opens Ad Agency

10y Yuyu Chen

Former NBA Player Jamal Mashburn Opens Ad Agency

Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Read...

View article
Manchester United's Twitter Game: Win or Lose?
Marketing

Manchester United's Twitter Game: Win or Lose?

10y Yuyu Chen

Manchester United's Twitter Game: Win or Lose?

It may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...

View article
1 2 3 4