WPP wants to purchase digital shop Big Spaceship, making an offer of $12.5 million in recent weeks, according to a source close to the situation.
Brooklyn, NY-based Big Spaceship has been in talks with WPP since October, according to the source. The deal is in due diligence stage, the source said.
Big Spaceship’s clients include Adobe, HBO, Skittles, Victoria’s Secret, Land’s End, and various other notable brands. The agency’s disciplines include brand strategy, web, mobile, social, games, and content.
WPP declined to comment, and Big Spaceship didn’t reply by press time.
The London-based holding company and its competitors remain keenly interested in the dwindling herd of independent digital agencies. In August 2011, WPP announced the purchase of Rogers, AR-based Rockfish Interactive, a month after ClickZ reported a deal was in the works in the neighborhood of $40 million.
WPP was also mum about a rumor that it’s considering a bid for MyWebGrocer. The Vermont-based e-commerce provider has dozens of supermarket chain clients, enabling web sales for thousands of locations. According to comScore, MyWebGrocer had 2.1 million U.S. unique visitors in February, up from 1.5 million during the same month in 2011.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.