Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
It’s always dangerous to start writing about Facebook at this time of year. As soon as you begin, Facebook uses its annual ... read more
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be ... read more
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the ... read more
Today sees the release of the ClickZ Digital Marketing Podcast series, featuring some of the experts who contributed to our Digital Trends ... read more
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Depending on whether they're in the awareness, education or action phase, different customers need different content. Here are three tips for automating it.
The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.