Insights From Avinash Kaushik, Author and Analytics Evangelist at Google [Video]

Avinash Kaushik is the co-founder of Market Motive and analytics evangelist for Google. Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how marketers, executives teams and industry leaders can leverage data to fundamentally reinvent their digital existence.

Kaushik puts a common sense framework around the often frenetic world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

He received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

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A cartoon depicting web analytics. It shows a bubble with the letters WWW in it, surrounded by "click! click!". An arrow leads from the bubble to a notepad with graphs and charts on it. Another arrow leads to a chart on a piece of paper, with a lightbulb next to it, which leads on to a spanner with the words "tweak! tweak!" next to it. In the bottom left corner is a box with four bullet points in it: gather, report, analyse and optimise.
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