Marissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last su...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleSocial media may grab all the headlines, but search engine optimization is still quietly powering the way companies reach their customers, according t...
View articleYahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissim...
View articleYouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what'...
View articleYahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Read More...
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The success of Tumblr campaigns depends on the ability of brand marketers to make their ads and blogs as interesting as the user-generated content the...
View articleThe White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...
View articleFacebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social...
View articleYahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...
View articleBing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search. Read More...
View articleDon't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Read More...
View articleJust as digital display advertising reshaped the ad sector with its focus on targeting and data, the growth of social advertising is forcing brands to...
View articleWhether you've already allocated part of your ad budget to this segment or are considering doing so in the year to come, this is a subject worthy of c...
View articleAnd suggestions on how to manage these impacts to avoid a PR disaster. Read More...
View articleThe partnership will allow advertisers to measure online campaign effectiveness beyond the CTR. Read More...
View articleYahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect...
View articleYahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...
View articleBrands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital ad...
View articleWith a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more adve...
View articleYahoo Chief Executive Marissa Mayer rumored to be trying to end 10-year partnership. Read More...
View articleYahoo's front-page news stream will begin displaying personalized ads alongside news articles and other features within the next 48 hours. Read More...
View articleTwitter's self-serve ad platform is now available to all U.S. users, rather than just on an invitation-only basis. Read More...
View articleAccording to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Read More...
View articleThe web portal has partnered with 10 companies to launch outlet stores targeting online shoppers in the city. Read More...
View articleSocial networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Read More...
View articleMarket participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yaho...
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