Experts - Intellectual Capital

Advice and opinions, by and for marketers

Few scrutinize interactive marketing as extensively or as thoroughly as do research analysts and strategists. So ClickZ asked an interactive marketing analyst turned strategist to share what he's learning about the industry from a personal perspective.

Gary Stein
Gary
Stein

The Internet and the Coupon Problem - Jan 14, 2008

If there was ever a business problem interactive technology could solve, it's the problem of coupons.

Politics and Search Engine Position - Dec 17, 2007

How are the presidential hopefuls showing up on their respective search engine results pages? There's one clear winner.

The New Digital Altruism - Dec 3, 2007

How social networks may be a fundamentally different medium for advertisers.

Great, Free Consumer-Research Tools - Nov 19, 2007

These handy online tools help marketers get a quick insight into a marketplace.

Look, It's TV! - Nov 5, 2007

How Hulu.com and the Google-Nielsen partnership are helping the television industry adapt and evolve.
Archive

ClickZ Yesterday

The Ad Industry Boom: How Media Buyers Can Profit - Jul 3, 2008

The Rodney Dangerfield of Online Marketing - Jul 3, 2008

How to Overcome Five Key Online Retailing Challenges - Jul 3, 2008

Five Steps to Understanding Customer Retention - Jul 3, 2008

ClickZ News Headlines

DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal - Jul 3, 2008

Execs & Accounts: Organic, Cellufun, Third Screen Media - Jul 3, 2008

Chad Stoller Departs Organic for File Sharing Start-up - Jul 2, 2008

Execs & Accounts: Platform-A, SanDisk, Specific Media - Jul 2, 2008

ClickZ Stat Headlines

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

Advertising Placements by Industry and Top Sponsored Links, May 2008 - Jun 24, 2008

ClickZ Features Headlines

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008

Inside MySpace's War on Marketing Abuse - May 29, 2008