Experts - Agency Media Strategies

Advice and opinions, by and for marketers

Here's an eclectic view of media planning. Topics covered include negotiated pricing, how to use extra inventory, the wisdom of targeting, campaign optimization, and maximizing the client-agency relationship. A fresh POV that yields tactical strategies as they unfold in the fast-changing online media planning space.

Harry Gold
Harry
Gold
Hollis Thomases
Hollis
Thomases

Anatomy of a Great Online Media Plan - Jul 8, 2008

Beef up your online media plan presentation, and remind your clients why they hired you. Sixteen items to add to your presentation.

A Vacation Challenge to Ad People: Unwire! - Jul 1, 2008

Marketers are busier than ever, and the work's never done. Here are six tips on how to enjoy an unwired vacation.

Launching Multicultural Media Campaigns - Jun 24, 2008

Best practices for planning a multicultural campaign to reach emerging ethnic groups in the United States.

Serving Relevant Ads to International Visitors - Jun 17, 2008

A startup promises to serve relevant ads to international visitors. Does it work?

A Primer on Social Media Marketing Components and Tactics - Jun 10, 2008

How profiles, channels, widgets, chicklets, crowdsourcing, and more can fit into your marketing plan.
Archive

ClickZ Yesterday

Analytics Basics: Campaign Tracking - Jul 8, 2008

Primetime Online - Jul 8, 2008

Anatomy of a Great Online Media Plan - Jul 8, 2008

ClickZ News Headlines

Chicago's Designkitchen Is Gulped by Wunderman - Jul 9, 2008

Publicis Takes Phonevalley to U.S. - Jul 9, 2008

VideoEgg Adds 2.0 Features to Ad Network - Jul 9, 2008

Execs & Accounts: Hearst, MSN, Miva Direct, mInfo - Jul 9, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, June 2008 - Jul 8, 2008

Top 50 Advertisers by Media Value in April 2008 - Jul 1, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2008 - Jun 27, 2008

Broadband Draws Entertainment Traffic - Jun 26, 2008

ClickZ Features Headlines

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008

Questions for Todd Teresi, SVP of Yahoo Publisher Network - Jun 10, 2008