Experts - Planning the Buy

Advice and opinions, by and for marketers

Digital media planning requires more options than ever before -- from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize compaigns.

Hollis Thomases
Hollis
Thomases
Harry Gold
Harry
Gold

Data Reporting Tools That Aid Media Planning

Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Jun 30, 2009

Socially Enabled Ads: An Update

A look at the latest ad units from Facebook, YouTube, Google, and in widgets. Jun 23, 2009

Integrating Twitter into Ad Campaigns

Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Jun 16, 2009

Ten Ways to Strengthen Relations With Your Media Reps

Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Jun 9, 2009

Summertime Media Planning Strategies

Fifteen ideas to reach people online when they're spending more time offline. Jun 2, 2009
Planning the Buy Archive More Planning the Buy Stories

Archive

ClickZ Yesterday

Augmented Reality: Bringing It Down to Earth - Jul 6, 2009

The Compete Picture - Jul 6, 2009

Optimizing for Bing - Jul 6, 2009

Why I Read Spam - Jul 6, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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