Experts - Planning the Buy

Advice and opinions, by and for marketers

Digital media planning requires more options than ever before -- from search and social to mobile. Learn how the line between channels is blurring, and find out what tools and services are available to better track and optimize compaigns.

Data Reporting Tools That Aid Media Planning

Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources.

Socially Enabled Ads: An Update

A look at the latest ad units from Facebook, YouTube, Google, and in widgets.

Integrating Twitter into Ad Campaigns

Brands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what.

Ten Ways to Strengthen Relations With Your Media Reps

Media reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love.

Summertime Media Planning Strategies

Fifteen ideas to reach people online when they're spending more time offline.
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