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Experts - Media Buying
Advice and opinions, by and for marketers
Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.
Apps have the promise to become a colossal digital branding opportunity, and are worth exploring if they can be made relevant to your brand.
Jan 14, 2010