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Experts - Media Buying

Advice and opinions, by and for marketers

Digital media buyers today aren't just in the business of negotiating transactions. They are planners, strategists, and sages, ever at the ready to act and react. As digital technologies and media consumption habits change, so do advertising opportunities, creating a minefield of interactive marketing complexities. Through her weekly column, your online sherpa Tessa Wegert can help you navigate it, and prepare for what's next.

Content Is King of the Jungle

How Chicago's Shedd Aquarium and Lincoln Park Zoo are making waves using social media through great content and a gentle touch. Feb 4, 2010

Reach Your Customers While Social Media Peaks

How to use Twitter, Facebook, and forums to better serve your customers. Jan 28, 2010

Something Old and Something New for Digital Marketers

Old strategies in local and video advertising might prove more effective this time around. Jan 21, 2010

Is the Time Right to Join the App Fray?

Apps have the promise to become a colossal digital branding opportunity, and are worth exploring if they can be made relevant to your brand. Jan 14, 2010