While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...
View articleAn agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...
View articleAI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media ...
View articleWhilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleAccording to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View articleGoogle is giving advertisers new ways to target users on YouTube. Read More...
View articleAs it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat. Read M...
View articleProgrammatic is a game-changing technology in the advertising industry. Read More...
View articleYik Yak's struggles are evidence of just how hard it is to sustain and grow a social platform. Read More...
View articleGroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest ...
View articleIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleElection 2016 will be over soon, and the coming weeks will no doubt see a flurry of ads as the campaigns and their supporters make a final effort to i...
View articleWhile ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleYesterday, Google announced that it is acquiring FameBit, an influencer marketing platform. The startup, which was founded in 2013, helps brands conne...
View articleProgrammatic is taking over the digital advertising world, and at an even faster rate than expected, according to eMarketer, which raised its forecast...
View articleElection 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...
View articleFacebook Custom and Lookalike Audiences are two of the most powerful tools in a social media marketer’s tool kit, and it’s no surprise tha...
View articleAdblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...
View articleAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...
View articleWhile many have argued for years that digital video advertising should not and will not resemble television advertising, it looks like publishers, adv...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleLast year, Google changed its algorithm to favor mobile-friendly sites. The change was dubbed Mobilegeddon as it threatened businesses that had not bu...
View articleMarketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
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