According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective.
Ad Industry Metrics
As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook.
An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem?
Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester.
The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation.
A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019.
The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues.
A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.
A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game.
A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use.