close

Strategy

Innovation

Insights

Stats & Tools

    VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

    At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers across devices.

    Author Date published August 11, 2015 Categories

    During ClickZ Live San Francisco’s opening keynote, “Filling The New White Space: Influencing Consumer Intent on Mobile,” Matt Idema, global head of ads marketing for Facebook, unveiled two updates to Dynamic Product Ads (DPA) for better retargeting on mobile.

    How can marketers use the revamped DPA to retarget shoppers? What mobile challenges are marketers facing today? How is the digital marketing landscape changing? Find out all the answers and more in ClickZ’s video interview with Idema below.

    Subscribe to get your daily business insights

    More about:

    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2y

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource
    Announcement Alert from Lee Arthur
    Weekly briefing | Digital Transformation

    Announcement Alert from Lee Arthur

    2y

    Announcement Alert from Lee Arthur

    Announcement Alert!! Read More

    View resource
    The 2023 B2B Superpowers Index
    Whitepaper | Digital Transformation

    The 2023 B2B Superpowers Index

    2y

    The 2023 B2B Superpowers Index

    The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

    View resource
    Impact of SEO and Content Marketing
    Whitepaper | Digital Transformation

    Impact of SEO and Content Marketing

    3y

    Impact of SEO and Content Marketing

    Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

    View resource

    Related Articles

    Which digital channel has the brightest future for business?
    Conference Coverage

    Which digital channel has the brightest future for business?

    9y Lian Cimet

    Which digital channel has the brightest future for...

    Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very ...

    View article
    American Apparel: driving customer centricity in an omnichannel world
    Acquisition

    American Apparel: driving customer centricity in an omnichannel world

    9y Sophie Loras

    American Apparel: driving customer centricity in a...

    American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

    View article
    What's holding back CMOs in Asia?
    Asia

    What's holding back CMOs in Asia?

    9y Sophie Loras

    What's holding back CMOs in Asia?

    APAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...

    View article
    What's so great about digital marketing anyway?
    Asia

    What's so great about digital marketing anyway?

    9y Sophie Loras

    What's so great about digital marketing anyway?

    Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...

    View article
    How the future of advertising is in servicing the 'moment'
    Asia

    How the future of advertising is in servicing the 'moment'

    9y Sophie Loras

    How the future of advertising is in servicing the ...

    Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

    View article
    Ogilvy's top three lessons from the Cannes Lions
    Conference Coverage

    Ogilvy's top three lessons from the Cannes Lions

    9y Mark Himmelsbach

    Ogilvy's top three lessons from the Cannes Lions

    ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

    View article
    Cannes Coverage: Four mobile ad announcements from Facebook
    Conference Coverage

    Cannes Coverage: Four mobile ad announcements from Facebook

    9y Mike O'Brien

    Cannes Coverage: Four mobile ad announcements from...

    Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

    View article
    The Digital Arms Race in San Francisco: New speakers, new formats, new events
    Conference Coverage

    The Digital Arms Race in San Francisco: New speakers, new formats, new even...

    9y Mike O'Brien

    The Digital Arms Race in San Francisco: New speake...

    ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new even...

    View article