Experts - Using Ad Technology

Advice and opinions, by and for marketers

Rich media. Ad servers. Analytics. Wireless. Interactive TV. Technology should enable you to get more value while doing less work. It should empower your company to get more done in less time. It should open new markets for you to conquer and own. Eric Picard and Jeremy Lockhorn guide you through the technology jungles of online advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Jeremy Lockhorn
Jeremy
Lockhorn
Eric Picard
Eric
Picard

More Key Emerging Media Trends - Jul 14, 2008

The old Internet ad model of driving traffic to a site is being turned on its head. Suddenly, it's about driving the right pieces of your site to the traffic.

Counting the Streams in a New Media Age - Jun 30, 2008

Media distribution is becoming fragmented much quicker than the currency can handle.

A Look at Key Emerging Media Trends - Jun 16, 2008

What the evolution of smartphones, including the iPhone, and out of home digital signage means for interactive advertising.

Is an Impression a Commodity? - Jun 2, 2008

At what point does the delivery vehicle for digital advertising move from being a premium good to being a raw commodity?

Convergence: It's Back - May 19, 2008

Emerging digital out-of-home experiences will redefine how we tell stories to our audiences. Here's why.
Archive

ClickZ Yesterday

Are You Leaving Money on the Table? - Jul 23, 2008

Behavioral Targeting Distortion - Jul 23, 2008

Diagnosing Search Issues From the Query Box - Jul 23, 2008

ClickZ News Headlines

Obama Reaches Out to Black Voters Online - Jul 24, 2008

Nokia Loses a Key Executive from Enpocket - Jul 24, 2008

Execs & Accounts: Morpheus, Edo Interactive - Jul 24, 2008

Yahoo Saw Weak Display Ad Spending in Q2 - Jul 23, 2008

ClickZ Stat Headlines

Travel Ad Report: Which Brands Rule When It's Time to Relax? - Jul 21, 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008 - Jul 17, 2008

Average Search CPC Data by Category for June 2008 - Jul 15, 2008

Obama Aimed for Performance with Local and Social Buys in May - Jul 14, 2008

ClickZ Features Headlines

Microsoft/aQuantive Merger: So Far, So Good - Jul 17, 2008

Craigslist Rivals Struggle to Succeed in Web Classified Space - Jul 9, 2008

IAB Mulls Enforcement Capability in Self-Regulation Push - Jun 30, 2008

Clinton Needed More Search: Q&A with Google's Greenberger - Jun 12, 2008