Experts - Using Ad Technology

Advice and opinions, by and for marketers

What are the latest developments in digital advertising technology — from ad platforms to convergence? What are next-generation technologies that should be on your radar such as real-time image processing, vitual or augmented reality? Eric Picard and Jeremy Lockhorn guide you through the technology jungles of digital advertising. From the practical to the theoretical, they look at the state of the industry today and where it's headed next.

Jeremy Lockhorn
Jeremy
Lockhorn

Mobile Advertising: Four Categories to Consider

Text messages, branded applications, or display ads -- on-deck and off-. What's right for your brand? Jun 15, 2009

The Promise of Personalized Video Ads

Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. May 18, 2009

How Do Great Ideas Flourish in the Digital World?

A look at how emerging technologies stand to help marketers connect with consumers in powerful new ways. Apr 20, 2009

Give Consumers Choice: Ads vs. No Ads

When a consumer chooses to view an ad, she is by default engaged in the view. Mar 23, 2009

Best Practices for Deploying Widgets

Good content alone won't cut it. Learn how promotion, distribution, and nurturing are keys to a successful widget campaign. Feb 23, 2009
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Archive

ClickZ Yesterday

Time to Invest in E-mail - Jul 2, 2009

Advertising Does Not Create Demand, But... - Jul 2, 2009

Advertising and Local Search - Jul 2, 2009

Tricks for Choosing Ad Formats - Jul 2, 2009

ClickZ News Headlines

Industry Groups Agree on Strict Guidelines for Behavioral Targeting - Jul 2, 2009

Execs & Accounts: Razorfish, Jumptap, TAN - Jul 2, 2009

Joost Gets New CEO, Sets New Direction - Jul 1, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage - Jul 1, 2009

ClickZ Stat Headlines

Study: Older C-Level Execs Avoid Twitter, Blogs - Jun 30, 2009

Active Home Internet Users by Country, May 2009 - Jun 26, 2009

Advertising Placements by Industry and Top Sponsored Links, May 2009 - Jun 25, 2009

Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009 - Jun 23, 2009

ClickZ Features Headlines

As Display Sank Deeper in '08, Web Giants Pushed to Gain Ground - Dec 29, 2008

Bailout Drives Search Efforts for Automakers, Advocacy Groups - Dec 15, 2008

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

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