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Experts - Marketing Analytics

Advice and opinions, by and for marketers

Topics in Marketing Analytics :

ROI Marketing

Bryan Eisenberg

Planning a Link Bait Strategy by Bryan Eisenberg

Six steps to getting Web site visitors to take your link bait and how to hold on to them.
Nov 20, 2009

Analyzing Customer Data

Jason Burby

How to Maximize Site Performance for the Holidays by Jason Burby

Here are some last-minute ways to prime a retail Web site.
Nov 17, 2009

Actionable Analysis

Heidi Cohen

Three Ways to Use Content to Engage Your Audience by Heidi Cohen

Think creatively to build relationships with your customers and enhance your content offering.
Nov 16, 2009

ROI Marketing

Jack Aaronson

Three Tips to Keep Usability Testing on Track by Jack Aaronson

Usability testing can be a very effective tool for marketers. Just make sure to look out for a few problems that can come with it.
Nov 13, 2009

Analyzing Customer Data

Neil Mason

Understanding Marketing Dynamics by Neil Mason

A process called "appropriate attribution" offers insights into the roles that different channels play in leading to successful conversions.
Nov 10, 2009

Archive

ClickZ Yesterday

Planning a Link Bait Strategy - Nov 20, 2009

Business Blogging FAQs, Continued - Nov 20, 2009

The Google Wave (of Ad Releases) - Nov 20, 2009

Digital Media Predictions for 2010 - Nov 19, 2009

ClickZ News Headlines

At 15, Salon.com Tries Once Again to Reinvent Itself - Nov 20, 2009

HP Builds Digital Replica of a Real Mountain Climb - Nov 20, 2009

Dynamic Logic Offers Optimization Tool for Brand Metrics - Nov 20, 2009

Twitter Plans Premium Accounts By End of Year - Nov 19, 2009

ClickZ Stats Headlines

Top U.S. Parent Companies and Stickiest Brands, October 2009 - Nov 20, 2009

Microsoft Gains as Time on MySpace Plummets in September - Nov 17, 2009

Top 10 U.K. Search Terms by Category, October 2009 - Nov 13, 2009

Top 10 Search Terms by Category, October 2009 - Nov 10, 2009

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

Publisher
Confidential Leading Publisher New York, United States

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