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Experts - E-Mail Delivery

Advice and opinions, by and for marketers

The road to e-mail inboxes is fraught with perils of all kinds, even for the most upstanding marketers. Blacklists, white lists, ISP relations, list hygiene, even e-mail content and design can influence whether your message is delivered -- or not. As deliverability hinges on both technical and marketing know-how, we asked an e-mail director to help navigate through the delivery maze.

How to Improve Your Process for Acquiring E-mail Subscribers

A checklist for auditing your e-mail subscriber acquisition practices. Jan 27, 2010

Encourage Repeat Buying With Replenishment Messages

How to deepen your relationship with customers and bring them back for that all-important repeat purchase. Jan 13, 2010

Bad Apology E-mails Have Long Tails, Too

When should you send an apology e-mail and what you should, and shouldn't, say. Dec 30, 2009

Your Top Holiday Deliverability Virtue: Patience

Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help. Dec 16, 2009

Your Subscribers Are Talking. Are You Listening?

If you want to improve your program, you need to hear what subscribers are thinking and telling people. Dec 2, 2009

E-mail Delivery Archive

More E-mail Delivery Stories

Archive

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Senior Account Executive
Marin Software San Francisco, United States

Director of Sales
Marin Software San Francisco, United States

Sr. Account Executive
Internet Broadcasting New York, United States

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Modern Postcard Carlsbad, United States

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