One of the largest automakers on the planet, Ford plans to stay relevant in the digital age by transitioning from a product brand to a product and services brand.
Twitter turned ten this week. This post isn’t about Twitter, but it made me realise how long I’d been working in the ... read more
Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream.
There are a few more weeks of March Madness - the Sweet 16 games start Thursday - but brands have already started their campaigns. Here are our favorites so far.
New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a recent SXSW panel.
With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as some of his challenges in doing so.
This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's top agencies for one of its top universities.
Trying to make Leap Day into a federal holiday, Zappos' closing its call center could have backfired. But it worked because it was strangely on brand.