5G: The next great media disruption
Media

5G: The next great media disruption

6y Luke Richards

5G: The next great media disruption

The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency ...

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How brand advertisers are fighting ad fraud
Blockchain

How brand advertisers are fighting ad fraud

7y Al Roberts

How brand advertisers are fighting ad fraud

Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...

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How QVC is managing to survive and thrive in the Amazon era
Ecommerce

How QVC is managing to survive and thrive in the Amazon era

7y Al Roberts

How QVC is managing to survive and thrive in the A...

Despite the highly challenging environment in retail today, some retailers not named Amazon are managing to not only survive but thrive. QVC is one of...

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What is intelligent content, and how can it future-proof your content marketing?
Content

What is intelligent content, and how can it future-proof your content marke...

7y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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How brands can integrate live video into their marketing strategy
Content

How brands can integrate live video into their marketing strategy

7y Rebecca Sentance

How brands can integrate live video into their mar...

The marketing world has witnessed a huge explosion of popularity around live video over the past few years. But if you're considering integrating live...

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Facebook goes after clickbait headlines - five tips to maintain reach
Content

Facebook goes after clickbait headlines - five tips to maintain reach

7y Tereza Litsa

Facebook goes after clickbait headlines - five tip...

Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

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What's in a name? The ad industry debates "programmatic" versus "automation"
Automation

What's in a name? The ad industry debates "programmatic" versus "automation...

7y Al Roberts

What's in a name? The ad industry debates "program...

According to eMarketer, four out of every five dollars spent on display advertising in the U.S. this year will transact programmatically. That amounts...

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Why brands should make the leap to podcast advertising
Disruptive MarTech

Why brands should make the leap to podcast advertising

7y Stuart Last

Why brands should make the leap to podcast adverti...

In an exclusive guest post for ClickZ, Stuart Last, COO at audioBoom, explains who is listening to podcasts, what they are buying, and how brands can ...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news
Media

Inside CNN Digital’s $20 million bid for global domination in mobile and vi...

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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How the whitelisting trend could impact the digital ad market
Digital Advertising

How the whitelisting trend could impact the digital ad market

7y Al Roberts

How the whitelisting trend could impact the digita...

Advertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...

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How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam
Acquisition

How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

7y Al Roberts

How Toys 'R' Us capitalized on a timely sponsorshi...

While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends
Mobile

"Video is the new blogging": Animoto's Cynthia Knapic on the latest video t...

7y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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Twitter introduces pre-roll ads for Periscope
Media

Twitter introduces pre-roll ads for Periscope

7y Al Roberts

Twitter introduces pre-roll ads for Periscope

Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will exp...

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Is Facebook Messenger a viable alternative to SMS, email and push notifications?
Email

Is Facebook Messenger a viable alternative to SMS, email and push notificat...

7y Al Roberts

Is Facebook Messenger a viable alternative to SMS,...

Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important...

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Has advertising arrived on Google Home?
Media

Has advertising arrived on Google Home?

7y Al Roberts

Has advertising arrived on Google Home?

Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisemen...

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Come forth the headless horseman of CMS
Disruptive MarTech

Come forth the headless horseman of CMS

7y Stephen Griffin

Come forth the headless horseman of CMS

A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude o...

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Five news aggregator apps to watch out for
Content

Five news aggregator apps to watch out for

7y Chris Camps

Five news aggregator apps to watch out for

For the publishing industry, 2016 saw the rise of news aggregators – mobile-friendly apps able to deliver personalized, ultra-relevant content from mu...

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Why mobile video is massive and other lessons from Mobile World Congress 2017
Conference Coverage

Why mobile video is massive and other lessons from Mobile World Congress 20...

7y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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What makes videos effective on Twitter?
Social

What makes videos effective on Twitter?

7y Tereza Litsa

What makes videos effective on Twitter?

Twitter's own statistics say that videos are six times more likely to be retweeted than photos, and three times more likely than GIFs. But what is it ...

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The ultimate guide to web push notifications
Content

The ultimate guide to web push notifications

7y Chris Camps

The ultimate guide to web push notifications

Web push notifications are an interesting addition to the marketing mix. To help you understand what they mean for you, we've put together a guide wit...

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The online video metric all marketers should focus on in 2017
Analytics

The online video metric all marketers should focus on in 2017

7y Rebecca Sentance

The online video metric all marketers should focus...

Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...

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Q&A: Wayin CEO Richard Jones on why interactive experiences are the future
Disruptive MarTech

Q&A: Wayin CEO Richard Jones on why interactive experiences are the fut...

7y Chris Camps

Q&A: Wayin CEO Richard Jones on why interactiv...

We sat down with Richard Jones, CEO of digital campaign CMS provider Wayin, to discuss attitudes to digital advertising, current trends and why intera...

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The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI
Actionable Analysis

The power of podcast advertising: Its rising popularity and how to avoid ad...

7y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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As investors bet on Snap, some Snapchat influencers bet on other platforms
Media

As investors bet on Snap, some Snapchat influencers bet on other platforms

7y Al Roberts

As investors bet on Snap, some Snapchat influencer...

Last Thursday, Snap, the parent company of Snapchat, went public. And in spite of questions about Snap's growth, finances and competition, investors w...

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YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
Data insights

YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

7y Al Roberts

YouTube is "on pace to eclipse TV" thanks to savvy...

The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

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Google's Jigsaw aims to increase the quality of online conversations
Community Management

Google's Jigsaw aims to increase the quality of online conversations

7y Al Roberts

Google's Jigsaw aims to increase the quality of on...

Jigsaw, a technology incubator that is a part of Google, and Google’s Counter Abuse Technology team want to rid the web of bad comments. Read More...

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YouTube is getting rid of 30-second unskippable pre-roll ads
Ad Industry Metrics

YouTube is getting rid of 30-second unskippable pre-roll ads

7y Al Roberts

YouTube is getting rid of 30-second unskippable pr...

They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

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