Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
This is a brief guide to the definitions, distinctions, methods and use of some oft-confused, but very useful methodologies for understanding mobile ... read more
It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the content itself.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and simplify the science and technology that hold the industry together.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.