Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
This new whitepaper by Quantcast will help marketers understand the current advertising technology ecosystem; explain how we arrived at this point and simplify the science and technology that hold the industry together.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about ... read more
Mobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of the differences.
Mobile projects can live or die on design. This column looks at the importance of design methodology, with a blow-by-blow account of ... read more
Digital content in a range of formats is helping BT Sport to establish itself in a competitive market. I’ve been asking Mike ... read more
In four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital ... read more