Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and customer ... read more
A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots.
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.
To avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is ... read more
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brands.