The Future of Retail Media with WPP Media’s David Fieldhouse
The Future of Retail Media with WPP Media’s David ...
Retail media is entering a new phase where data collaboration is transforming how brands and retailers plan and execute campaigns. At Retail Media Pio...
View articleAdvance 2025 Opened in New York with a Call for Reinvention
Advance 2025 Opened in New York with a Call for Re...
Smartly CEO Laura Desmond opened Advance 2025 with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Read More...
View articleThe Future of Shopping: Creativity, Discovery & Automation
The Future of Shopping: Creativity, Discovery & Au...
At Smartly Advance in New York, TikTok, Nutrafol, Smartly, and Fospha explored the future of shopping. From creators driving commerce to Fospha’s call...
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Sign upFrom Carnival to Code: Wyclef Jean on Creativity, AI, and Purpose
From Carnival to Code: Wyclef Jean on Creativity, ...
Wyclef Jean closed Smartly Advance with lessons on AI, culture, and creativity: tech can amplify originality, but soul and authenticity remain irrepla...
View articleFive Takeaways from Stacy Malone on Why Cart Abandonment Is Feedback, Not F...
Five Takeaways from Stacy Malone on Why Cart Aband...
Pinterest’s Stacy Malone reframed cart abandonment at Smartly Advance: not failure, but feedback. Five lessons for marketers on building buyer confide...
View articleThe Heart of Growth: Leading with Purpose in a Performance World
The Heart of Growth: Leading with Purpose in a Per...
Unilever CMO Esi Eggleston Bracey at Smartly Advance shared how purpose, AI, and culture fuel growth, from Vaseline Verified to Dove’s body confidence...
View articleSignal to Story: How Creative Drives Advertising Performance with Spotify
Signal to Story: How Creative Drives Advertising P...
Spotify, Smartly, MassiveMusic, and AG1 leaders at Smartly Advance shared how sonic branding, scaled creativity, and storytelling fuel advertising per...
View articlePower Shifts: Women Leading the Charge in Media and Creativity
Power Shifts: Women Leading the Charge in Media an...
Top women leaders from Spark Foundry, OMD, WPP, JOAN, Dentsu, and DoubleVerify share how data, diversity, and adaptability are reshaping advertising. ...
View articleAdvertising Reimagined: Why Real Relationships Matter More Than Ever
Advertising Reimagined: Why Real Relationships Mat...
Snap CEO Evan Spiegel at Smartly Advance: why trust, creative velocity, personalization, and AR define the future of advertising and brand relationshi...
View articleThe Future of Pharma Has Arrived: Advertising at the Speed of Science
The Future of Pharma Has Arrived: Advertising at t...
Pfizer CMO Susan Rienow and Adobe’s Anil Chakravarthy reveal how AI, storytelling, and purpose are reshaping pharma marketing at Smartly Advance. Read...
View articleAdvertising for Good: The Role of AI in Shaping Responsible Innovation
Advertising for Good: The Role of AI in Shaping Re...
At Smartly Advance, leaders from Amazon, Meta, YouTube, TikTok, and Pinterest shared how AI can drive growth while embedding responsibility and trust....
View articleThe New Era of Advertising: What’s Now, What’s Next
The New Era of Advertising: What’s Now, What’s Nex...
At Smartly Advance, leaders from Uber, Fox, and Magnolia Bakery shared how AI, creativity, and accountability define the new era of advertising. Read ...
View articleThe Next Chapter: How TIME Is Turning AI into Audience, Influence, and Grow...
The Next Chapter: How TIME Is Turning AI into Audi...
TIME CEO Jessica Sibley at Smartly Advance 2025 outlined how AI is being turned into audience reach, cultural influence, and sustainable growth. Read ...
View articleSmartly Advance Opens in New York with a Call for Reinvention
Smartly Advance Opens in New York with a Call for ...
Smartly CEO Laura Desmond opened Advance 2025 in New York with a call for AI-driven reinvention, urging marketers to act decisively in the AI era. Rea...
View articleBeyond the Click: How Marketers Can Now Rethink Measurement
Beyond the Click: How Marketers Can Now Rethink Me...
Insights from a ClickZ event with Fospha and Google on the future of advertising measurement Read More...
View articleF1's Cultural Revolution: How Formula One Became the Blueprint for Brand Re...
F1's Cultural Revolution: How Formula One Became t...
Formula One (F1) has pulled off the marketing equivalent of a perfect pit stop: transforming from a niche motorsport to a cultural phenomenon. But the...
View articleEd East on how Billion Dollar Boy is redefining creator marketing at scale
Ed East on how Billion Dollar Boy is redefining cr...
The CEO shares why brands are restructuring around creator-led strategies and what it means for the future of marketing Read More...
View articleCampaigns of the Week
Eight fresh launches this week — spanning viral food mash-ups, brand reinventions, and nostalgia-fueled creative. Read More...
View articleSell What Made You Famous — And Prove It Moves the Needle
Sell What Made You Famous — And Prove It Moves the...
Why Calvin Klein’s return to product clarity demands smarter measurement Read More...
View articleThe Cost of Momentum: Inside Adidas’s Bold Marketing & E-commerce Strategy
The Cost of Momentum: Inside Adidas’s Bold Marketi...
Adidas is charging ahead with an aggressive growth play, dramatically increasing its marketing investments and reshaping its sales channels to go dire...
View articleVuori Turns 10 — But the Hardest Marketing Decisions May Still Lie Ahead
Vuori Turns 10 — But the Hardest Marketing Decisio...
Vuori, the California-based activewear upstart, is celebrating its 10th anniversary this year – and marking the occasion with bold moves in leadership...
View articleNike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild
Nike’s FY25 Results Show the Cost of Complexity—an...
Nike’s FY25 numbers came in as expected—and they weren’t pretty. A 14% direct revenue drop in Q4, gross margins down 440 basis points, and the company...
View articleKey Strategic Lessons for DTC Executive Teams, Forged in the Crucible of Co...
Key Strategic Lessons for DTC Executive Teams, For...
1. Authenticity and Purpose: The Unyielding Core, Taught by the Martial Way At the heart of a resilient DTC brand, much like a true martial artist, li...
View article“You Do Life, We Do Laundry”: Dirt Is Good’s Global VP of Marketing on Cult...
“You Do Life, We Do Laundry”: Dirt Is Good’s Globa...
Q&A with Tati Lindenberg, Global VP of Marketing at Dirt is Good (Unilever). Read More...
View articleWhat Cannes 2025 Got Right (and Missed) About Brand
What Cannes 2025 Got Right (and Missed) About Bran...
By Sam Carter, CEO of Fospha Read More...
View articleNike’s Amazon U-Turn – Why the Swoosh Is Back and What It Means
Nike’s Amazon U-Turn – Why the Swoosh Is Back and ...
Nike’s Original Exit from Amazon In 2019, Nike made waves by cutting ties with Amazon – a move aimed at tightening control over its brand and p...
View articleClickZ Unveils The 25 of 25: Recognizing the Elite in Digital Marketing Cam...
ClickZ Unveils The 25 of 25: Recognizing the Elite...
May 14, 2025 – ClickZ Media, a leading authority in digital marketing insights since 1997, is thrilled to announce the launch of its premier awards pr...
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